Charity And Consumption Have Issues In Common
My post on cognitive aspects around charitable giving provoked a reply from Elver. The discussion continued in the comments there, from where I'd like to aggregate another thought that seems to be contextually important.
Getting funding for a charity is all about optics and active marketing to achieve it. Madelaine and Colin McRae are (were?) world famous, heavily pushed brands. Anonymous dying kids and anonymous flying tourists are not.
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