
Since the first day of this year my daily route from home has been hemmed in by outdoor banners for Eesti 90 - the year-long calendar of celebrations of the 90th jubilee of the Republic of Estonia.
I like the logo design better by day. The "birth" theme of a stylistic plant is subtle enough to take anywhere between 5 seconds to 2 weeks for a person to realize the embedded 9 & 0 digits. And the aesthetic choice of typography next to it is as cold and Nordic as we are.
Full brandbook and goodies are available here.
Thank you, Kaarel Vahtramäe @ Velvet for winning that logo contest last summer.

Comments (2)
oh, it's "90" there... crikey, it has always reminded me a logo of an Estonian dairy (i can't put my finger on it, which one) or a kolkhoz from my childhood :)
Posted by sepp | January 7, 2008 12:11 PM
Posted on January 7, 2008 12:11
IMO it's way better than the notorious welcometopalESTina, and i guess it probably didn't take EEK 14 M to create.
Posted by Peeter P. Mõtsküla | January 7, 2008 8:56 PM
Posted on January 7, 2008 20:56