Using Your VoicePosted: 22/02/2011 | Author: sten | Filed under: In English | Tags: advertising, e-gov, estonia, politics, video | 1 Comment »
With Estonian parliamentary elections coming up on March 6th, I agreed to participate in the “Minu hääl” (“My Voice”) TV ad campaign by the Electoral Committee, featuring a bunch of celebrities (from music, theatre and such) and a few people from the street (like some elderly and your’s truly).
These are not party ads, e.g not urging you to vote for anyone in specific, but to just remind you to go and vote. Especially as with our notorious e-voting (with both chip-enabled ID cards, but also mobile ID’s as a new thing this time!) it is just a 3 minute effort from wherever you happen to be.
I liked the wordplay they built this thing around – the Estonian word “hääl” meaning both “voice” and “vote”. See all the ads in the series here.