Entries from seikatsu tagged with 'brand'
Rahulolev station.ee kasutaja
Olen nüüd vast kuu aega kasutanud news.station.ee ja blogs.station.ee teenuseid ja väga rahul. Miks? NEWS.station avalehe valik näidata enam kui neljas või kuues kanalis kajastatud lugu aitab kiiresti pildi ette saada hetkel "kuumadest" teemadest Konkreetse teema vaade võiks olla iga meediahuvilise sagedane tööriist, et näha kuidas praktiliselt sünnib uudis. Näiteks nagu selles juhuslikus näites, kus Postimees on kirjutanud uudise valmis juba siis kui Äripäev alles toore pressiteate veebi paneb. Ja Päevaleht on pea poolteist tundi maas. Station teeb suurepärast tööd...
Eesti 90 Logotype
Since the first day of this year my daily route from home has been hemmed in by outdoor banners for Eesti 90 - the year-long calendar of celebrations of the 90th jubilee of the Republic of Estonia. I like the logo design better by day. The "birth" theme of a stylistic plant is subtle enough to take anywhere between 5 seconds to 2 weeks for a person to realize the embedded 9 & 0 digits. And the aesthetic choice...
PR 2.0 and Brandless Marketing
My academic (albeit brief) and professional encounters with public relations and communication theory in a broader sense occasionally have left an itching about the image of that field itself. Transparent, targeted communications and some really smart people who know how to make it happen are often overshadowed by the common associations to long-legged blondes from beauty pageants and talking black into white. I am very happy that Daniel has taken some holiday time to ponder about the topic: Once I...
Charity And Consumption Have Issues In Common
My post on cognitive aspects around charitable giving provoked a reply from Elver. The discussion continued in the comments there, from where I'd like to aggregate another thought that seems to be contextually important. Getting funding for a charity is all about optics and active marketing to achieve it. Madelaine and Colin McRae are (were?) world famous, heavily pushed brands. Anonymous dying kids and anonymous flying tourists are not....
Street Name as a Brand
Swallow street is located just off Regent street in Westminster. There are a few great restaurants there, for example Bentley's has definitely the best seafood (and best dressed lemons) I've had in London. Now - putting two and two together, you get the perfect brand for a restaurant street, worth designing into a logo. There are two more Swallow streets in London. Wonder if they all have good restaurants and share the brand?...
How to Make 8.5 Million Percent Profit on Water
I will eat my hat if this is not one of the highest margin products in the world. 150ml of Evian water for about 7 EUR (47 EUR per liter!) because... you can spray it! (I'm sure many people have tried this spraying trick with the plain old water and miserably failed, right?) The product on the shelf above (not displayed) gets even better - a 50ml bottle of the same thing runs at a calculated liter price of...
Visual Connotations in the World of Rabbits
Boy, this designer has had fun with the wine label. I can just imagine him sitting in front of a fancy Mac and starting with a blank InDesign worksheet. To point out some of the obvious examples of what was twirling in his head around the French Rabbit brand: the letters "bb" in brand typography still motion hopping on top (powered by methane exhumes from the rabbits, as noted by someone) oh, do carrots hop now as well, with...
Hot Hot Estonia
Fighting the awful sunburn from Saturday I went to a store with an intent to fetch different liquids in wholesale quantities. That's what water and -- God forbid! -- beer shelves looked like... Thought 1: how much planning effort would it really take to increase supply of the very basic goods specific for a season? Though 2: goods that were out were very brand specific. Does the fact that A. LeCoq was out, but plenty of Saku left tell...
Kaval ants või trikisipelgad?
Midagi on suures Kaval-Antsu nimelise internetiaadressi leituamise hoos pisut sassi läinud. Inglisekeelse lugeja jaoks teevad hoopis sipelgad trikke (midagi kirbutsirkuse laadset?). Ja Ants võiks olla oma olemuselt pigem cunning, nagu rebane? Mitte, et Cunning Ants kuidagi mõistlikumalt kõlaks. Silt Uniquestay hotelli hoovilt....
Vinyl logos
A display of logos I noticed passing the Universal building this morning on my way to work. The last time I ever saw some of these true classics (like Island & Polydor) was browsing my dad's vinyl collection... maybe fifteen years ago, was it? I can understand it in the virtual world of music downloads, but I wonder why do the music industry logos on the CD-s you buy stick in the eye so much less than the (as...
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