Week 38: Condi, Internet Ads, Global Warming & Microbreweries

Stanford GSB Sloan Study Notes, Week 8 (38), Spring quarter

This week kicked off with Maker Faire, the ultimate geek fest of robots, drones, noisy machines, 3D printers, lasers and eco-conscious handicraft. I could picture tiny versions of this kind of events as a science faire in many technical universities around the world, but it is quite something to experience the scale of the creativity and crazyness unleashed once the event covers acres and attracts tens of thousands of tinkerers as it does in Silicon Valley. Just as one illustration, I’ll leave you with the Sashimi Choir someone has spent months of their life building for fun:


As a slightly more professional follow-up, we had a study trip to Flextronics this week to hear their story of how to design, develop and produce $30B worth of electronics a year with 200,000 people, and especially how to stay sane with $25B in materials and components travelling in just in time to make the supply chain miracle happen. We did see a solar panel manufacturing line in action, but were carefully kept away from stealth prototyping labs they run for many of their top name Valley clients.

Back on campus we got some face time with Professor Condoleezza Rice. She is more known for her stint as the Secretary of State, of course, but has had a respectable academic career at Stanford since getting her PhD at the age of 26 – and has many intriguing viewpoints on international politics, change management and diversity to share. See the notes below.

Covered in this issue:

  • Social networks in international settings
  • Display & search advertising optimization
  • Climate change
  • More on sales force incentives
  • Colorful range of startup cases: from batteries to microbreweries to lifestyle watches for surfers
  • Entrepreneur’s compass
  • Guests from: Gordon Biersch, Nixon, Carnegie Insitution, Envia

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Week 35: Virality, Freemium, Bitcoin & Asteroids

Stanford GSB Sloan Study Notes, Week 5 (35), Spring quarter

Could be that my future co-alumni will look back at this week from the future as historic: the school came out to the public with news that there will be no more Sloan Program. The competition for the title of the Best Sloan Class Ever (est 1958) will finally be over – as us in the 2013 cohort will remain the Last Sloan Class Ever. The program itself will of course live stronger than ever, getting a fresh rebrand as Stanford MSx Program for Experienced Leaders.

Meanwhile, the academic life of T-7 week carried on, busy as usual. I realize the four keywords picked for the title sound a bit buzzwordy – but there was some solid content behind each. Read the notes below, and also check out the long-overdue video of my LOWKeynotes speech from the Winter Quarter if you happened to miss it.

Covered in this issue:

  • Calculating social influence in marketing and building funcional teams
  • Calculating effects of advertising spend on demand
  • Designing Call Centers and measuring process quality
  • Do freemium products need selling?
  • Exit dilemmas of Hotmail
  • Managing media crises and firing firends
  • Being realistic, but curious about Bitcoin
  • Founding stories of Twitter and Square
  • Mapping out all asteroids in space around us
  • Guests: Jack Dorsey of Twitter/Square, Sujay Jaswa of Dropbox, astronauts and folks from Clearwire, DFJ, Lightspeed Ventures

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Using Your Voice

With Estonian parliamentary elections coming up on March 6th, I agreed to participate in the “Minu hääl” (“My Voice”) TV ad campaign by the Electoral Committee, featuring a bunch of celebrities (from music, theatre and such) and a few people from the street (like some elderly and your’s truly).

These are not party ads, e.g not urging you to vote for anyone in specific, but to just remind you to go and vote. Especially as with our notorious e-voting (with both chip-enabled ID cards, but also mobile ID’s as a new thing this time!) it is just a 3 minute effort from wherever you happen to be.

I liked the wordplay they built this thing around – the Estonian word “hääl” meaning both “voice” and “vote”. See all the ads in the series here.