Week 35: Virality, Freemium, Bitcoin & Asteroids

Stanford GSB Sloan Study Notes, Week 5 (35), Spring quarter

Could be that my future co-alumni will look back at this week from the future as historic: the school came out to the public with news that there will be no more Sloan Program. The competition for the title of the Best Sloan Class Ever (est 1958) will finally be over – as us in the 2013 cohort will remain the Last Sloan Class Ever. The program itself will of course live stronger than ever, getting a fresh rebrand as Stanford MSx Program for Experienced Leaders.

Meanwhile, the academic life of T-7 week carried on, busy as usual. I realize the four keywords picked for the title sound a bit buzzwordy – but there was some solid content behind each. Read the notes below, and also check out the long-overdue video of my LOWKeynotes speech from the Winter Quarter if you happened to miss it.

Covered in this issue:

  • Calculating social influence in marketing and building funcional teams
  • Calculating effects of advertising spend on demand
  • Designing Call Centers and measuring process quality
  • Do freemium products need selling?
  • Exit dilemmas of Hotmail
  • Managing media crises and firing firends
  • Being realistic, but curious about Bitcoin
  • Founding stories of Twitter and Square
  • Mapping out all asteroids in space around us
  • Guests: Jack Dorsey of Twitter/Square, Sujay Jaswa of Dropbox, astronauts and folks from Clearwire, DFJ, Lightspeed Ventures

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Week 24: Medical Devices, Space Tourism and Russian E-Commerce

Stanford GSB Sloan Study Notes, Week 4 (24), Winter quarter

Steve Jurvetson

The relative (& temporary, I’m sure) breather on reading volume this week left some much awaited time to deal with things out of the classroom: we’ve gotten over the home stretch in our core marketing course with some brand audits and presentations, on Tesla Model S. And it was even more fun to work with my MBA-mixed study groups for venture financing and business planning.

My highlight of the week was doubling the Estonian population on campus when Steve came to join our Sloan class for an evening lecture and smaller breakfast to discuss the most inspiring trends he sees as an investor (no separate notes – but see notes from the Science panel at the Intersection Event for a hint on his direction).

And I even got out of campus for a bit: to a fun chat between Eric Ries and Marc Andreessen at A16Z office on the Lean Startup movement and diversity issues in the valley. Highland Capital Partners threw a GSB mixer at the legendary Old Pro. I was also lucky to have two different insightful conversations with a physicist (one turned VC, the other a space entrepreneur, as it is customary here) in one week, on maximising impact. I am grateful for weeks like this.

Covered in this issue:

  • State of Space Tourism in 2013
  • Risk & Return – was it sensible for Airbus to build the A380?
  • Structuring financing deals and more terms sheets
  • Building an eCommerce firm in Russia
  • Writing a business plan and pitching to VC partner meeting
  • Advanced body language tips to presenters
  • More guests & speakers from Virgin Galactic, XCOR Aerospace, Mohr Davidov Ventures, Wikimart, DeRemate, Wealthfront, Exploramed, Bare Escentuals…

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Week 21: Finance, Ventures, Stories and Space

Stanford GSB Sloan Study Notes, Week 1 (21), Winter quarter

The pace of the new year has been just mindblowing, and not just compared to the Christmas break down time but to almost any of the school weeks from previous quarters. I guess this is what happens when you can almost fully customize your class schedule. And you want to get out of GSB to “across the street” schools for a bit. And you get accepted to this year’s LOWKeynotes speaker series, with dozens of hours scheduled for prep-work and coaching before the big stage. And…

I’m saying “almost in control,” because I have had close to no time to spend with family, sleep over 6 hours or socialize these last five days. And I do intend to do those things this quarter too. Exhausted, happy, but realizing this kickoff pace will not be quite sustainable as is. Let’s see what next week brings with its reading volume and booting up several project groups.

Covered in this issue:

  • Finance basics: free cash flow, annuities, perpetuities & NPV calculations
  • Business planning: financial business modelling, life time value of customers, Dropbox freemium example
  • Venture Capital: industry history and sizing, how VCs think, how they move money and get paid
  • Marketing: stories, stories, stories – creating and delivering them (videos)
  • Strategy: Grabber-Holder model explaining disruptive tech innovation via ultimate nothingness from Taosim and Yin-Yang cycle
  • Space entrepreneurship: an inspiring event on synthetic life with the Student Space Flight club
  • Guest speakers throughout the week: Vinod KhoslaNancy DuarteCraig Hanson and John Cumbers

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