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Hot Hot Estonia

Heat wave: water goneHeat wave: beer gone

Fighting the awful sunburn from Saturday I went to a store with an intent to fetch different liquids in wholesale quantities. That’s what water and — God forbid! — beer shelves looked like…

Thought 1: how much planning effort would it really take to increase supply of the very basic goods specific for a season?

Though 2: goods that were out were very brand specific. Does the fact that A. LeCoq was out, but plenty of Saku left tell us what consumers love? Or just who’s logistics work?

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