I will eat my hat if this is not one of the highest margin products in the world. 150ml of Evian water for about 7 EUR (47 EUR per liter!) because… you can spray it! (I’m sure many people have tried this spraying trick with the plain old water and miserably failed, right?)
The product on the shelf above (not displayed) gets even better – a 50ml bottle of the same thing runs at a calculated liter price of 76 EUR! For comparision, a cubic meter or 1000 liters of tap water in Tallinn, Estonia where this picture was taken at costs about 0.9 EUR. That’s 0.0009 EUR per liter.
This is potentially a 8 500 000% profit for you if your brand is strong enough to turn people insane and make them buy your water in a bottle. With a spray. I’m sure the packaging and transport will cut a few thousand percent off the margin, but you’re still OK.
For additional data read what AskPablo recently calculated on the true costs of exotic water imports from Fiji to the US.
And if you should ever buy something like sprayable Evian, unsubscribe from this blog and just go and stand ashamed in the corner.