Virtuaalsest paberist Päevaleht

Saadeti mulle täna link Eesti Päevalehe uuele “virtuaalse paberlehe” sirvimise võimalusele.

Seni on vist vaid Äripäev jaganud paberlehe koopiat PDF-versioonina, aga lehetäie reklaamide pildid ajavad failid suureks ja läbilappamise aeglaseks.

Kiire, intuitiivne ja puhtalt veebibrauseris toimiv flash-aplikatsioon on suurepärane lahendus, lisaks elegantne teostus. Päevalehe paberlehe infoarhitektuur ja kujundus on mulle alati meeldinud, aga olen seda tegelikult näinud väga harva, kuna loen uudiseid peamisel internetist. Nüüd siis ilmselt sagedamini.


Laulev majandusrevolutsioon

Tänasel Arengufondi kokku kutsutud Arengufoorumil esitleti ja arutleti nende tellitud värsket uuringut “Eesti majanduse konkurentsivõime hetkeseis ja tulevikuväljavaated”. Mine kohe ja võta ahjusoe PDF siit (lähiajal peaksid sinna lehele tekkima ka uuringut vedanud Urmas Varblase slaidid). TÄIENDUS: Aktuaalse Kaamera kokkuvõte (2:45, video)

Et suuremat hulka (nt riigitäit) inimesi panna suuri tegusid tegema (nt kogu majanduse struktuuri muutma), peab neil minimaalselt olema silma ees kolm asja:

  • arusaam, kuhu suunas minema hakata
  • eesmärgid, mille järgi saaks jooksvalt mõõta, kas hakkame ka kohale jõudma
  • realistlik ettekujutus sellest, mis juhtub, kui me paigal edasi passime

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Tööõigusest, kurja kapitalisti pilguga

Möödunud nädalal algas suurem lärm ei tea kust välja ujunud Töölepingu seaduse eelnõu teemadel. Tunnistan ausalt, et ma ei ole eelnõud ennast veel lugenud. Ja närvide säästmiseks ka suuremat osa üliemotsionaalsetest (põgusalt peale vaadates tundub, et sisulise aruteluni pole esimese ähmiga veel jõutud) reaktsioonidest.

Küll aga mõtisklesin pisut, mis on praegu kehtiva, sisuliselt nõukogude-aegse tööõiguse — millest kumab selgelt läbi kurja kapitalisti ja kannatava proletariaadi vastandamine — juures need asjad, mis on mind häirinud ja mis parandamist vajaks.

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Jaanuarikuiselt OpenCoffee’lt

OpenCoffee Tallinn
Täna jõudsin lõpuks Tallinna teiselt [OpenCoffee](http://www.opencoffeeclub.org/)’lt ka läbi käia.
Kokku oli tulnud meeldivalt eri valdkondade rahvast (nagu [kuuldavasti ka esimesel](http://jkaljundi.blogspot.com/2007/12/opencoffee-kiirkokkuvte-ja-jrgmine.html)) – tehnolooge, ettevõtjaid, riigiametnikke ja investoreid. Ebaeestaslikult öeldi ka võõrale tere ja kohaloldud aja jooksul vahetati laudu, et uute inimestega juttu ajada.
[BarCamp Latvia](http://barcamp.lv/) korraldajad olid oma roadshow raames ka Eestist läbi astumas. Suurelt ette võetud, hetkel olla registreerunud 400 inimest ja eeldavad veel paarsada lisaks. Eestist [hetkel registreerunud 17](http://barcamp.lv/participants/?country=72).
Väiksema ringi vestluste põhjal tundub, et vähemalt ühte Eesti tehnoloogiafirmat saan kohe pisut aidata Aasia kontaktidega. Loodan, et sedalaadi kiirelt realiseeritavaid mõtteid tekkis osalejatel veel – mis ühe jaoks võib olla keeruline pähkel võib teise jaoks olla kümne sekundi vaev kontorisse tagasi jõudes teha üks Skype multichat õigete inimeste kokkuviimiseks.
Keegi kurtis täna, et ilmselt teaks enamikku kohalviibijaid nimepidi, aga nägu ei oska kokku viia. [Panin paar pilti üles](http://www.flickr.com/photos/seikatsu/sets/72157603683752309/), sildistage end või kolleege julgelt.


Paberil ajakirjade tellimisodüsseia

Pikkade pühade ajal kodus vegeteerides ja putkast ostetud erinevaid ajakirju vahelduseks paberil lapates tekkis tunne, et mõned neist võiksid regulaarselt kodus käia. Neli kodu- ja kolm välismaist. Tundus, et tahaksin need kõik korraga ära tellida ja kõige eest maksta otsekorraldusega — ma ei tea ju ette, kas tegelikult tüdinen juba kolme kuu pärast täiendavast vanapaberist või jääb ka 12-kuusest fikseeritud perioodist väheks ja pean mingil hetkel pikendustega mässama.

Mul ei olnud hetkekski kahtlust, et selle asja saab tänapäeval kiiresti internetis korda ajada. Võta näpust.

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OpenCoffee 10. jaanuaril!

Et aidata Jüril inimesi kokku kutsuda:

Paluks infot levitada: järjekorras teine tehnoloogiainimeste kokkusaamine OpenCoffee leiab aset sel neljapäeval, 10. jaanuaril 9-11.00, samas kohas kui ennegi: Tallinna Kesklinna Scotland Yardis, Mere pst 6E. Kõik huvilised on oodatud.

(vt ka varasemaid OpenCoffee-teemalisi postitusi siin)


Eesti 90 Logotype


Since the first day of this year my daily route from home has been hemmed in by outdoor banners for [Eesti 90](http://www.eesti90.ee/?lang=en) – the year-long calendar of celebrations of the 90th jubilee of the Republic of Estonia.
I like the logo design better by day. The “birth” theme of a stylistic plant is subtle enough to take anywhere between 5 seconds to 2 weeks for a person to realize the embedded 9 & 0 digits. And the aesthetic choice of typography next to it is as cold and Nordic as we are.
Full [brandbook and goodies are available here](http://www.eesti90.ee/?id=10548).
Thank you, [Kaarel Vahtramäe](http://www.velvet.ee/people_eng.php?pid=3&pg=6) @ [Velvet](http://www.velvet.ee/news_eng.php) for winning that logo contest last summer.


How to Present Your Story (of Stuff)


(the video above is just a teaser – to see the story in full glory, see [storyofstuff.com](http://www.storyofstuff.com/))
[The Story of Stuff](http://www.storyofstuff.com/) must be the lowest-effort way to spend 20 minutes of your life getting an introductory glimpse into the impact of our consumerist lifestyle to Mother Earth. Simplistic – yes. Slightly propagandist – maybe. US-centric – a bit, but guess where most of negative environmental impact originates from? Definitely worth your time nevertheless.
What I admire the most is the extremely effective use of different mediae and interaction of putting this thing together. Narrative meets video meets illustration meets animation meets data visualization in just the right way. Enhancing your consumption of new information while entertaining you. Importantly – while not overwhelming you with unnecessary effects.
After watching the story try to imagine how boring it could have been if written down as a text-based web page. Or a PowerPoint deck. Or even an audio podcast. Would you ever have made it to the end?
Don’t you wish the author of your daily dose of business presentations or school lectures had put in 2% of the effort seen here?


More Channels, Fewer Better Messages

  • 1997 it was postcards.
  • 1999 e-mail.
  • 2001 e-cards.
  • 2003 sms.
  • 2005 all of the above.

  • 2007…

I tried to roughly estimate the number of “Merry X-mas” and “Happy New Year” messages I received (or rather – was exposed to?) over this holiday season. Probably in the range of 200? Or 300? In addition to the channels listed above, also came through Skype chats, blogs, RSS feeds, Facebook, Orkut, Twitter, you name it.

Weirdly enough the fact that no single asynchronous channel of delivery, neither analog or digital, clearly dominates over others any more has made it less stressful to be a receiver of good wishes. I have time to physically read through the paper postcards, because there aren’t many. Number of SMS-s is in repliable range. Due to my work I am good at quickly sorting through incoming digital messages and feeds I subscribe to, allowing very little interruption from mass mailings and pure spam – both problems of e-mail and social networks.

Another aspect is that each channel there is has a different level of trust and closeness to it. A good friend who could use any of the above will pick the right channel, timing and message that will get your attention.

In short, the ones that matter, get through. Even if the total number of all messages is much larger than it used to be.

On the flip side, a simple principle I really tried to follow this year when sending greetings: no matter which channel, do not send anything you will not / can not include the addressee’s name in.

No “write to 500 Orkut friends’ scrapbooks at once”. No “send SMS to everyone in adress book”. No reuse of any “xmas cards 2003” mailing list in Outlook. This limits your throughput and you don’t reach everyone you’d like – true. But the ones you do can really be sure it is personal.

And finally, there is nothing more personal than synchronous communication. Call. No wait – make that a video call.


PR 2.0 and Brandless Marketing

My academic (albeit brief) and professional encounters with public relations and communication theory in a broader sense occasionally have left an itching about the image of that field itself. Transparent, targeted communications and some really smart people who know how to make it happen are often overshadowed by the common associations to long-legged blondes from beauty pageants and talking black into white.

I am very happy that Daniel has taken some holiday time to ponder about the topic:

Once I met a British colleague at a dinner table who said that he would like to do the “real thing” from time to time, “not just PR, because PR is about painting things”. I felt both sorry for him and angry because this is what most people think of PR. Our profession is flooded with too many persons who have built their careers on polishing what they or their clients “seem to be” and not developing what they “really are”. As many of them will not be able to reorient themselves towards different kind of professionalism, they will continue dragging the industry to the depths of disrespect.

I couldn’t agree more with (almost all of) his views on status quo and way forward.

Besides the communications consultancy story, he is also observing an interesting trend from the product marketing world. Some of the most desirable objects you own (or still lust for) don’t carry a logo any more. A product becomes the brand. If this alone doesn’t change the communication requirements, I don’t know what does.